Published prices. Proof before the big check.
Here's what we charge, in what order, what's included and how to leave. Starting prices in US dollars; final scope is set after your free analysis, and the 3× rule decides which plan we propose.
- 00
Instant check
FreePaste your URL and see, in seconds, what your site does with an inquiry at 9 PM.
Your riskNone - 01
Missed Revenue Analysis
FreeWe secret-shop your business with permission and put your leak in dollars, from your own logs.
Your riskAn hour of your time - 02
Proof Sprint
$1,50014 to 30 days live after hours on content you approve, against a target written before we start, with a scorecard at the end.
Your riskCredited to the Build - 03
Build
from $6,000The full front office, credited with your Sprint fee. Pay at launch or spread the balance over 12 months.
Your riskOnly after the scorecard - 04
Monthly plan
from $500/moSized from your measured leak by the 3× rule, then grown step by step as your numbers justify. Month-to-month after 90 days.
Your riskLeave with 30 days' notice
Two ways to pay for the Build. Same total.
The Build is your front office: intake design, a disclosed concierge, integrations with the software you run, a consent engine and measurement. Pages are added only where your site can't carry the intake. Your $1,500 Sprint fee counts toward it.
After the Sprint, half of the Build is due at signing (less your Sprint credit) and half at launch, against acceptance tests written into the statement of work.
After the Sprint, spread the $4,500 balance over 12 months from launch, with no markup. Leaving early makes the remaining balance due; everything we built is yours either way.
Keep it working. Grow when your numbers say so.
Every plan comes with a monthly target set from your analysis and a recovery report from your own system. The leak needed is the 3× rule: the smallest measured leak for which we'd propose that plan.
Care
- Hosting, uptime and security updates
- Knowledge-base updates on request
- Monthly transcript review
- Monthly recovery report against your target
- Texting and disclosure rule updates
Grow
- Everything in Care
- Weekly transcript review and booking-rate tuning
- Local AI-search work on 25 to 50 tracked questions
- Listings and reviews management
- Booked, attended and won revenue report
Grow+
- Everything in Grow
- Human-approved content engine
- 100 tracked questions and competitor share of voice
- Up to 3 locations
- Quarterly strategy review
Which plan can your leak carry?
Move the slider to your measured monthly leak. We propose the largest plan it covers 7.5 times. At our 40% planning assumption, that's about three times the fee back; it's an estimate your Proof Sprint checks. Got a number from the calculator? It carries over.
The 3× rule: we propose a plan only when your measured leak is at least 7.5 times its monthly fee. At our 40% planning assumption, that's about three times the fee back; it's an estimate, and your Proof Sprint measures the real rate. If nothing fits, we say so.
| Plan | Fee | Leak needed | Fits? |
|---|---|---|---|
| Care | $500/mo | $3,750 | |
| Grow | $1,500/mo | $11,250 | |
| Grow+ | $2,500/mo | $18,750 | |
| Care + Compliance Pack | $1,000/mo | $7,500 | |
| Grow + Compliance Pack | $2,000/mo | $15,000 | |
| Grow+ + Compliance Pack | $3,000/mo | $22,500 |
What each plan actually covers.
| Included | Care · $500+ | Grow · $1,500+ | Grow+ · $2,500+ |
|---|---|---|---|
| Hosting, uptime and security updates | |||
| Monthly target and recovery report | |||
| Texting, AI-disclosure and professional rule updates | |||
| Transcript review | Monthly | Weekly | Weekly |
| Booking-rate tuning | |||
| Added-inquiries target | |||
| Tracked AI-search questions | 25 to 50 | 100 | |
| Listings and reviews management | |||
| Human-approved content engine | |||
| Locations included | 1 | 1 | Up to 3 |
| Quarterly strategy review |
Extra locations are half the plan price each. Each plan includes a band of conversations and voice minutes set in your proposal; going over never pauses your intake.
What year one actually costs.
Three illustrative client shapes from different industries, built from the published prices. Scope sets your real price; the analysis tells you which shape you are.
A firm with a $15,000+ monthly leak
Then $24,000 a year. One median-wage receptionist costs about $38,000 a year and covers 40 of the week's 168 hours (FieldCamp, citing BLS).
A single-location practice with a $7,500+ leak
Or $12,000 on Care alone, which suits most businesses outside regulated fields, such as an accounting firm or a school. Upgrading to Grow is proposed only once your reports show the leak can carry it.
12 verified booked estimates a month
Conversations handed to your team are never billed, and the monthly cap is written into the agreement.
The fine print, in large type.
Month-to-month after 90 days
Plans run for an initial 90 days, then month to month with 30 days' notice.
Two ways to pay the Build
At milestones, or $375 a month for 12 months after the Sprint with no markup. The total is the same.
Optional prepay
Prepay 12 months of your plan and pay for 11. Month-to-month stays the default.
Usage bands, never a meter
Chat isn't billed per message. Each plan includes a band of conversations and voice minutes; going over triggers a notice and a conversation, and intake never pauses.
Extra locations
Each additional location costs half the plan price.
You own every account
Domain, content, knowledge base, transcripts, data and software accounts stay in your name, with an export on exit. Any dependency you wouldn't own is listed in the proposal.
One versioned price book
Prices carry effective dates. Existing clients keep their price for at least 12 months after any change.
Flat fees where rules require them
Where professional or health-care rules limit performance-linked fees, we never charge per lead, per case or per patient. Ad spend and third-party licenses are never bundled into our fees.
Service standards, reported
Availability, lead delivery, reporting and transcript-review targets, shown in every monthly report. No guarantees yet. See the standards.
This page summarizes our standard terms. Your signed agreement controls.
Built for how your industry buys.
The plans above fit every industry. These options exist for the industries that need them. See all industries.
Compliance Pack
- Business associate agreements (BAAs) with you and every vendor where health information is involved
- Zero-retention model configuration where offered
- Audit logs and access reviews
- Rule-change monitoring
- Vendor-diligence pack your firm can file
Readiness Review
- Consent, texting and quiet hours
- AI disclosure and human handoff
- Data flows and BAA status
- Basic security, crawler access and accessibility
- A ranked findings report; not a certification
Performance option
- Booking Desk qualification and booking
- Written definition of a booked estimate
- 90-day attribution window
- No fee for conversations handed to your team
- Monthly cap of $3,000 to $5,000
B2B SaaS: Evaluator Desk programs from $3,000 a month, scoped separately. See the program.
Pricing questions, answered bluntly.
Ask Pixel for a rough estimate for your business, or talk to a person.
Why does this cost more than a $1,000 AI-built site or a $29 AI receptionist?
Because those sell software and leave the outcome with you. A $29 receptionist answers the phone and a $1,000 site looks good, but neither measures your leak, runs a pilot against a written target, handles consent and disclosure rules, or reports recovered revenue from your own system. When your platform's built-in AI is good enough we configure it instead of selling you another one, and the 3× rule keeps our fee to a fraction of the leak we measured.
Do you ever shut off my intake for billing?
No. Every plan includes a band of conversations and voice minutes. If you go over it, we send a notice and talk about the right plan; your intake keeps running in the meantime. Nothing pauses because a balance hit zero.
What happens to my data and my agent if I cancel?
Everything stays yours: domain, accounts, knowledge base, transcripts and data, with an export within 30 days. Plans are month-to-month after the first 90 days with 30 days' notice. If you leave while paying the Build on the spread plan, the remaining balance is due.
What isn't included?
Ad spend, your software licenses (booking platform, CRM, phone numbers) and work outside the agreed scope. Licenses stay in your name and on your card so you keep control.
What if my leak is too small for any plan?
Then we tell you, and you keep the analysis. Below about $3,750 a month in measured leak, even Care wouldn't clear the 3× rule, so we'd rather not sell it.
Can I spread the cost of the Build?
Yes. After the $1,500 Sprint, pay the $4,500 balance in two parts (at signing and at launch), or spread it over 12 months at $375 with no markup. The total is $6,000 either way.
Do you offer pay-for-performance?
For estimate-led home services (remodeling, roofing, solar and similar trades), yes: a base fee from $497 a month plus $75 to $150 per verified booked in-home estimate, capped monthly. Everyone else pays flat fees. Where professional or health-care rules limit performance-linked fees, as they do for law firms and medical practices, flat fees are the only option, and the industry pages explain why.
Will my price change?
We keep one versioned price book with effective dates. If prices change, existing clients keep their current price for at least 12 months.
Start with the free analysis. Prove it before the Build.
We measure your leak first, size the plan it can carry, then propose a Proof Sprint with a written target. You'll know the number before you commit to anything bigger.
Prefer not to chat with AI? Reach a person directly. Or check your site first.